We live in an age when anyone can learn a lot of information about an individual or a brand just by researching them…
PR Crisis Management: What Solutions Can Save your Company?
PR Crisis Management: What Solutions Can Save your Company?
This is an extract from a lecture by Helio Fred Garcia, a coach and executive director of a crisis management firm. He talked…
Planning marketing budget on a diet: the chance to become stronger
Planning marketing budget on a diet: the chance to become stronger
When a crisis comes many companies are tempted to cut their marketing expenses.
CEO Reputation Management Impact: Myths and Grim Reality
CEO Reputation Management Impact: Myths and Grim Reality
Why a leader’s reputation is still important and who pays attention to it.
How to Respond to Negative Reviews And Benefit From It
How to Respond to Negative Reviews And Benefit From It
When it comes to getting unpleasant reviews about businesses, services, or products, companies act differently. Instead of responding to negative feedback, some of…
