Nikita Shevchuk: “When it comes to online reputation, negotiating is the most effective approach”

Nikita Shevchuk: “When it comes to online reputation, negotiating is the most effective approach”

A reputation expert explains the importance of online reputation in the digital world and the role of negotiations on the way to a…

How Can Pre-Employment Screening Influence Your Career?

How Can Pre-Employment Screening Influence Your Career?

Knowing what your potential employer will look for and using that knowledge wisely to improve or remove harmful content can become your competitive…

Background Screening Companies As A Reputation-Building Tool

Background Screening Companies As A Reputation-Building Tool

We live in an age when anyone can learn a lot of information about an individual or a brand just by researching them…

PR Crisis Management: What Solutions Can Save your Company?

PR Crisis Management: What Solutions Can Save your Company?

This is an extract from a lecture by Helio Fred Garcia, a coach and executive director of a crisis management firm. He talked…

Planning marketing budget on a diet: the chance to become stronger

Planning marketing budget on a diet: the chance to become stronger

When a crisis comes many companies are tempted to cut their marketing expenses.